lingofy
7 min read case study
Role
Product Designer
Timeline
6 weeks
Skills
UX Research, Conducting Survey, Ideation, Wireframing, Visual Design
Tools
Figma, Miro, Google Form
Education
Language Learning
INTRODUCTION
Understanding the Landscape
Why Do So Many People Struggle to Learn English?
Despite the countless apps and courses available, many learners still find it hard to achieve real fluency. They spend hours memorizing vocabulary, practicing grammar drills, and completing exercises—yet when it comes to actual conversations, they freeze.
So, what’s missing?
Why Do So Many People Struggle to Learn English?
Despite the countless apps and courses available, many learners still find it hard to achieve real fluency. They spend hours memorizing vocabulary, practicing grammar drills, and completing exercises—yet when it comes to actual conversations, they freeze.
So, what’s missing?
Why Do So Many People Struggle to Learn English?
Despite the countless apps and courses available, many learners still find it hard to achieve real fluency. They spend hours memorizing vocabulary, practicing grammar drills, and completing exercises—yet when it comes to actual conversations, they freeze.
So, what’s missing?
The Problem with Existing Methods
The Problem with Existing Methods
The Problem with Existing Methods
Most language learning apps focus on structured exercises—flashcards, multiple-choice quizzes, and repetitive drills. While these methods have their place, they lack real-world context and engagement.
Most language learning apps focus on structured exercises—flashcards, multiple-choice quizzes, and repetitive drills. While these methods have their place, they lack real-world context and engagement.
Most language learning apps focus on structured exercises—flashcards, multiple-choice quizzes, and repetitive drills. While these methods have their place, they lack real-world context and engagement.
Even research supports this:
Even research supports this:
Even research supports this:
Traditional classroom learners often struggle with fluency because their learning environment lacks authentic, immersive experiences.
Traditional classroom learners often struggle with fluency because their learning environment lacks authentic, immersive experiences.
Traditional classroom learners often struggle with fluency because their learning environment lacks authentic, immersive experiences.
So if traditional learning alone isn’t enough, what’s the alternative?
So if traditional learning alone isn’t enough, what’s the alternative?
So if traditional learning alone isn’t enough, what’s the alternative?
The Rise of Social Media & Short Videos Format
Today, we consume information differently. We scroll through TikTok, watch Instagram Reels, and engage with YouTube Shorts—learning new things in seconds.
And it turns out, this format is scientifically proven to enhance learning:
Short-form content keeps attention high and improves retention.
Real-world, context-rich content helps learners pick up language naturally.
Emotionally engaging content makes learning feel effortless.
A study on short-form educational videos found that students retain information better and were more likely to engage with lessons when delivered in a concise, visually engaging format.
Today, we consume information differently. We scroll through TikTok, watch Instagram Reels, and engage with YouTube Shorts—learning new things in seconds.
And it turns out, this format is scientifically proven to enhance learning:
Short-form content keeps attention high and improves retention.
Real-world, context-rich content helps learners pick up language naturally.
Emotionally engaging content makes learning feel effortless.
A study on short-form educational videos found that students retain information better and were more likely to engage with lessons when delivered in a concise, visually engaging format.
Today, we consume information differently. We scroll through TikTok, watch Instagram Reels, and engage with YouTube Shorts—learning new things in seconds.
And it turns out, this format is scientifically proven to enhance learning:
Short-form content keeps attention high and improves retention.
Real-world, context-rich content helps learners pick up language naturally.
Emotionally engaging content makes learning feel effortless.
A study on short-form educational videos found that students retain information better and were more likely to engage with lessons when delivered in a concise, visually engaging format.
This led me to ask:
💡 What if we applied this concept to language learning?
💡 What if we could create an app that lets people learn English naturally—through the content they already enjoy?
This led me to ask:
💡 What if we applied this concept to language learning?
💡 What if we could create an app that lets people learn English naturally—through the content they already enjoy?
This led me to ask:
💡 What if we applied this concept to language learning?
💡 What if we could create an app that lets people learn English naturally—through the content they already enjoy?
Key Insights
Key Insights:
Immersion is key: People learn languages best when they engage with content they enjoy and use the language naturally in daily life.
Social media & short video format is a powerful learning tool: Platforms like TikTok, Instagram Reels, and YouTube Shorts make learning engaging, memorable, and context-rich.
Immersion is key: People learn languages best when they engage with content they enjoy and use the language naturally in daily life.
Social media & short video format is a powerful learning tool: Platforms like TikTok, Instagram Reels, and YouTube Shorts make learning engaging, memorable, and context-rich.
Key Insights:
Immersion is key: People learn languages best when they engage with content they enjoy and use the language naturally in daily life.
Social media & short video format is a powerful learning tool: Platforms like TikTok, Instagram Reels, and YouTube Shorts make learning engaging, memorable, and context-rich.
Immersion is key: People learn languages best when they engage with content they enjoy and use the language naturally in daily life.
Social media & short video format is a powerful learning tool: Platforms like TikTok, Instagram Reels, and YouTube Shorts make learning engaging, memorable, and context-rich.
DISCOVERY Pt. ONE
Competitive Analysis
When it comes to language-learning apps, the market is flooded with options. But why do so many learners still struggle?
When it comes to language-learning apps, the market is flooded with options. But why do so many learners still struggle?
When it comes to language-learning apps, the market is flooded with options. But why do so many learners still struggle?
Duolingo
Duolingo
FluentU
FluentU
Cake
Cake
To understand this, I analyzed Duolingo (the most popular language-learning app), FluentU, and Cake (two direct competitors with video-based learning approaches).
To understand this, I analyzed Duolingo (the most popular language-learning app), FluentU, and Cake (two direct competitors with video-based learning approaches).
To understand this, I analyzed Duolingo (the most popular language-learning app), FluentU, and Cake (two direct competitors with video-based learning approaches).
Here's what I found:
Here's what I found:
Here's what I found:
1
1
1
1
Duolingo
Duolingo
Duolingo
Duolingo dominates the industry with its gamified, bite-sized exercises. It turns language learning into a streak-based challenge, keeping users hooked with XP points, leaderboards, and daily reminders.
Duolingo dominates the industry with its gamified, bite-sized exercises. It turns language learning into a streak-based challenge, keeping users hooked with XP points, leaderboards, and daily reminders.
Duolingo dominates the industry with its gamified, bite-sized exercises. It turns language learning into a streak-based challenge, keeping users hooked with XP points, leaderboards, and daily reminders.
Fun & addictive, keeps users engaged.
Strong brand presence & wide variety of languages.
Great for vocabulary building and beginners.
Fun & addictive, keeps users engaged.
Strong brand presence & wide variety of languages.
Great for vocabulary building and beginners.
Fun & addictive, keeps users engaged.
Strong brand presence & wide variety of languages.
Great for vocabulary building and beginners.
Lacks grammar depth. Focuses on memorization over understanding.
Limited real-world use. Phrases don’t translate to real conversations.
No real speaking practice. Lacks interactive conversation exercises.
Lacks grammar depth. Focuses on memorization over understanding.
Limited real-world use. Phrases don’t translate to real conversations.
No real speaking practice. Lacks interactive conversation exercises.
Lacks grammar depth. Focuses on memorization over understanding.
Limited real-world use. Phrases don’t translate to real conversations.
No real speaking practice. Lacks interactive conversation exercises.
2
2
2
2
FluentU
FluentU
FluentU
FluentU focuses on learning through real-world videos, like movie clips, news segments, and music videos. It provides interactive subtitles, translations, and explanations.
FluentU focuses on learning through real-world videos, like movie clips, news segments, and music videos. It provides interactive subtitles, translations, and explanations.
FluentU focuses on learning through real-world videos, like movie clips, news segments, and music videos. It provides interactive subtitles, translations, and explanations.
Authentic, real-world content.
Interactive captions for instant word definitions.
Helps with listening comprehension.
Authentic, real-world content.
Interactive captions for instant word definitions.
Helps with listening comprehension.
Authentic, real-world content.
Interactive captions for instant word definitions.
Helps with listening comprehension.
Feels more like passive watching. While videos are educational, there’s limited engagement beyond reading subtitles.
UI is outdated. The platform feels more like a learning tool than an engaging, modern experience.
Feels more like passive watching. While videos are educational, there’s limited engagement beyond reading subtitles.
UI is outdated. The platform feels more like a learning tool than an engaging, modern experience.
Feels more like passive watching. While videos are educational, there’s limited engagement beyond reading subtitles.
UI is outdated. The platform feels more like a learning tool than an engaging, modern experience.
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3
3
3
Cake
Cake
Cake
Cake is one of the few apps that uses short-form videos for language learning. It features clips from YouTube, short dialogues, and AI-powered speaking practice.
Cake is one of the few apps that uses short-form videos for language learning. It features clips from YouTube, short dialogues, and AI-powered speaking practice.
Cake is one of the few apps that uses short-form videos for language learning. It features clips from YouTube, short dialogues, and AI-powered speaking practice.
Uses engaging, bite-sized videos.
Uses real clips from movies, TV, and YouTube
Covers slang and natural expressions
Pronunciation evaluation feature
Uses engaging, bite-sized videos.
Uses real clips from movies, TV, and YouTube
Covers slang and natural expressions
Pronunciation evaluation feature
Uses engaging, bite-sized videos.
Uses real clips from movies, TV, and YouTube
Covers slang and natural expressions
Pronunciation evaluation feature
Overwhelming for beginners. Content is often fast-paced with informal speech, making it hard for new learners to keep up. Users who already have a strong English foundation benefit more, while beginners may struggle.
AI-powered speaking. Users don’t get actual human interaction, making it less effective for real conversations.
Overwhelming for beginners. Content is often fast-paced with informal speech, making it hard for new learners to keep up. Users who already have a strong English foundation benefit more, while beginners may struggle.
AI-powered speaking. Users don’t get actual human interaction, making it less effective for real conversations.
Overwhelming for beginners. Content is often fast-paced with informal speech, making it hard for new learners to keep up. Users who already have a strong English foundation benefit more, while beginners may struggle.
AI-powered speaking. Users don’t get actual human interaction, making it less effective for real conversations.
Key Insights
Key Insights
Key Insights
Duolingo is fun but overly gamified, too repetitive, but lack real-life relevance content
FluentU offers real-world video learning but lacks interactivity (focus on listening & reading)
Cake uses short-form videos but has limited content variety and lack of real engagement & interaction
Duolingo is fun but overly gamified, too repetitive, and lack real-life relevance content
FluentU offers real-world video learning but lacks interactivity (focus on listening & reading)
Cake uses short-form videos but has limited content variety and lack of real engagement & interaction
Identifying the Gap
While video-based apps provide real-world exposure, they lack interactive learning to ensure they can apply learned concepts in real situations. Meanwhile, traditional apps focus on structured exercises but fail to provide real-world fluency.
Identifying the Gap
While video-based apps provide real-world exposure, they lack interactive learning to ensure they can apply learned concepts in real situations. Meanwhile, traditional apps focus on structured exercises but fail to provide real-world fluency.
Identifying the Gap
While video-based apps provide real-world exposure, they lack interactive learning to ensure they can apply learned concepts in real situations. Meanwhile, traditional apps focus on structured exercises but fail to provide real-world fluency.
The Challenge
The Challenge
The Challenge
HMW balance structured and immersive learning?
HMW balance structured and immersive learning?
HMW balance structured and immersive learning?
DISCOVERY Pt. TWO
User Research Findings
What Learners Really Want
What Learners
Really Want
What Learners Really Want
To validate my initial assumptions, I conducted:
To validate my initial assumptions, I conducted:
To validate my initial assumptions, I conducted:
Survey
Survey
Survey
25+
25+
25+
respondents
respondents
respondents
12
12
12
questions
questions
questions
Interview
Interview
Interview
3
3
3
participants
participants
participants
8+
8+
8+
questions
questions
questions
and I used affinity mapping to group common frustrations, needs and behavior so I can spot the pattern.
and I used affinity mapping to group common frustrations, needs and behavior so I can spot the pattern.
and I used affinity mapping to group common frustrations, needs and behavior so I can spot the pattern.
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1
1
Users crave varied, real-world content
Users crave varied, real-world content
Users crave varied, real-world content
68%
68%
68%
prefer mixed-media content over traditional text-based lessons.
prefer mixed-media content over traditional text-based lessons.
prefer mixed-media content over traditional text-based lessons.
73.1%
73.1%
73.1%
find real-world content more effective than isolated exercises.
find real-world content more effective than isolated exercises.
find real-world content more effective than isolated exercises.
“The lessons feel way too repetitive. I get exhausted doing the same exercises over and over.”
“The lessons feel way too repetitive. I get exhausted doing the same exercises over and over.”
“The lessons feel way too repetitive. I get exhausted doing the same exercises over and over.”
“What I learn in the app doesn’t match how people actually speak in real life.”
“What I learn in the app doesn’t match how people actually speak in real life.”
“What I learn in the app doesn’t match how people actually speak in real life.”
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2
2
Immersive learning beats textbook-style lessons
Immersive learning beats textbook-style lessons
Immersive learning beats textbook-style lessons
69.2%
69.2%
69.2%
prefer learning through authentic media.
prefer learning through authentic media.
prefer learning through authentic media.
73.1%
73.1%
73.1%
believe real-world exposure is more valuable than rigid lessons.
believe real-world exposure is more valuable than rigid lessons.
believe real-world exposure is more valuable than rigid lessons.
“Lessons are often different from real-life use.”
“Lessons are often different from real-life use.”
“Lessons are often different from real-life use.”
"I need to see how words are actually used in real conversations."
"I need to see how words are actually used in real conversations."
"I need to see how words are actually used in real conversations."
3
3
3
Motivation & consistency are major challenges
Motivation & consistency are major challenges
Motivation & consistency are major challenges
64%
64%
64%
struggle with consistency due to boring content.
struggle with consistency due to boring content.
struggle with consistency due to boring content.
40%
40%
40%
want personalized study reminders & schedules.
want personalized study reminders & schedules.
want personalized study reminders & schedules.
“I always forget to open my app after a busy day. Nothing really pulls me back in…”
“I always forget to open my app after a busy day. Nothing really pulls me back in…”
“I always forget to open my app after a busy day. Nothing really pulls me back in…”
“It’s hard to stay motivated when you don’t see progress.”
“It’s hard to stay motivated when you don’t see progress.”
“It’s hard to stay motivated when you don’t see progress.”
4
4
4
Users want interactive features, not passive learning
Users want interactive features, not passive learning
Users want interactive features, not passive learning
57.7%
57.7%
57.7%
want a community to practice with others.
want a community to practice with others.
want a community to practice with others.
36%
36%
36%
say limited interactivity makes learning feel dull.
say limited interactivity makes learning feel dull.
say limited interactivity makes learning feel dull.
"I want a discussion room with fellow learners."
"I want a discussion room with fellow learners."
"I want a discussion room with fellow learners."
"I wish there was a space where learners could talk to each other, like a chat room."
"I wish there was a space where learners could talk to each other, like a chat room."
"I wish there was a space where learners could talk to each other, like a chat room."
Key Insights
Key Insights
Key Insights
Repetitive drills kill motivation. Users crave engaging, real-world content.
Grammar-heavy lessons ≠ fluency. Learners want authentic exposure, not textbook-style exercises.
Staying consistent is hard. Many forget to open the app due to lack of engagement.
Lack of interactive learning features. Users want social & interactive features.
Repetitive drills kill motivation. Users crave engaging, real-world content.
Grammar-heavy lessons ≠ fluency. Learners want authentic exposure, not textbook-style exercises.
Staying consistent is hard. Many forget to open the app due to lack of engagement.
Lack of interactive learning features. Users want social & interactive features.
Repetitive drills kill motivation. Users crave engaging, real-world content.
Grammar-heavy lessons ≠ fluency. Learners want authentic exposure, not textbook-style exercises.
Staying consistent is hard. Many forget to open the app due to lack of engagement.
Lack of interactive learning features. Users want social & interactive features.
The Challenge
HMW make English learning engaging and immersive, ensuring users stay motivated and achieve real fluency?
The Challenge
HMW make English learning engaging and immersive, ensuring users stay motivated and achieve real fluency?
The Challenge
HMW make English learning engaging and immersive, ensuring users stay motivated and achieve real fluency?
Understanding Our Learners
Understanding
Our Learners
Understanding Our Learners
Learning a language isn’t a one-size-fits-all journey. Some enjoy structured lessons, while others learn best through immersion or casual exposure. To ensure Lingofy meets different learning styles, I identified three key user personas representing the diverse ways people approach English learning.
Learning a language isn’t a one-size-fits-all journey. Some enjoy structured lessons, while others learn best through immersion or casual exposure. To ensure Lingofy meets different learning styles, I identified three key user personas representing the diverse ways people approach English learning.
Learning a language isn’t a one-size-fits-all journey. Some enjoy structured lessons, while others learn best through immersion or casual exposure. To ensure Lingofy meets different learning styles, I identified three key user personas representing the diverse ways people approach English learning.
With these insights in mind, I moved on to ideation, focusing on designing an experience that feels effortless, immersive, and engaging—without falling into the same pitfalls as traditional learning apps.
With these insights in mind, I moved on to ideation, focusing on designing an experience that feels effortless, immersive, and engaging—without falling into the same pitfalls as traditional learning apps.
With these insights in mind, I moved on to ideation, focusing on designing an experience that feels effortless, immersive, and engaging—without falling into the same pitfalls as traditional learning apps.
IDEATION
Finding the Right Balance
Short-form videos solve the engagement problem, but they alone aren’t enough. Watching without interaction doesn’t build active recall or speaking skills—both essential for real fluency.
So, instead of relying solely on passive content, I needed to ensure Lingofy kept users actively engaged.
Short-form videos solve the engagement problem, but they alone aren’t enough. Watching without interaction doesn’t build active recall or speaking skills—both essential for real fluency.
So, instead of relying solely on passive content, I needed to ensure Lingofy kept users actively engaged.
Short-form videos solve the engagement problem, but they alone aren’t enough. Watching without interaction doesn’t build active recall or speaking skills—both essential for real fluency.
So, instead of relying solely on passive content, I needed to ensure Lingofy kept users actively engaged.
Exploring Possible Solutions
Exploring
Possible Solutions
Exploring Possible Solutions
After analyzing existing user struggles and competitor gaps, I brainstormed potential feature solutions and mapped their prioritization using MoSCoW framework.
After analyzing existing user struggles and competitor gaps, I brainstormed potential feature solutions and mapped their prioritization using MoSCoW framework.
After analyzing existing user struggles and competitor gaps, I brainstormed potential feature solutions and mapped their prioritization using MoSCoW framework.
Must Have (Necessary for the product)
Short-form videos (memes, movie clips, social media videos) expose users to real-world speech and cultural context.
Follow-up tasks after watching videos: quizzes, repeat sentences, fill in blanks, continue a dialogue
Core lessons. A progressive learning system with interactive quizzes that reinforce grammar, vocabulary, and pronunciation step by step.
Social & interactive learning space (discussion forums, peer Q&A, real-time interactions)
Adaptive learning that introduces grammar & vocabularies through varied activities (storytelling, roleplay, games, etc.)
Should Have (Significant in long run)
Personalized schedule & notifications that adapt user routines
Personalized content so user won't feel like they are studying (including filter for: level & topic)
Progress tracking & learning milestones to reinforce progress.
Real-world context learning (introduces grammar tips, informal phrases, idiom, etc. after watching short videos)
Could Have (Slightly increase product's worth)
Interactive practice prompts & challenges
Gamified streaks
Won't have (for now)
- Offline mode
Must Have (Necessary for the product)
Short-form videos (memes, movie clips, social media videos) expose users to real-world speech and cultural context.
Follow-up tasks after watching videos: quizzes, repeat sentences, fill in blanks, continue a dialogue
Core lessons. A progressive learning system with interactive quizzes that reinforce grammar, vocabulary, and pronunciation step by step.
Social & interactive learning space (discussion forums, peer Q&A, real-time interactions)
Adaptive learning that introduces grammar & vocabularies through varied activities (storytelling, roleplay, games, etc.)
Should Have (Significant in long run)
Personalized schedule & notifications that adapt user routines
Personalized content so user won't feel like they are studying (including filter for: level & topic)
Progress tracking & learning milestones to reinforce progress.
Real-world context learning (introduces grammar tips, informal phrases, idiom, etc. after watching short videos)
Could Have (Slightly increase product's worth)
Interactive practice prompts & challenges
Gamified streaks
Won't have (for now)
- Offline mode
Must Have (Necessary for the product)
Short-form videos (memes, movie clips, social media videos) expose users to real-world speech and cultural context.
Follow-up tasks after watching videos: quizzes, repeat sentences, fill in blanks, continue a dialogue
Core lessons. A progressive learning system with interactive quizzes that reinforce grammar, vocabulary, and pronunciation step by step.
Social & interactive learning space (discussion forums, peer Q&A, real-time interactions)
Adaptive learning that introduces grammar & vocabularies through varied activities (storytelling, roleplay, games, etc.)
Should Have (Significant in long run)
Personalized schedule & notifications that adapt user routines
Personalized content so user won't feel like they are studying (including filter for: level & topic)
Progress tracking & learning milestones to reinforce progress.
Real-world context learning (introduces grammar tips, informal phrases, idiom, etc. after watching short videos)
Could Have (Slightly increase product's worth)
Interactive practice prompts & challenges
Gamified streaks
Won't have (for now)
- Offline mode
Finalizing Lingofy's Core Features
Finalizing Lingofy's
Core Features
Finalizing Lingofy's Core Features
Due to time constraints, I designed Lingofy based solely on the Must-Have & Should Have features, as they form the core essentials of the product. I then narrowed these features down into Lingofy’s three pillars of learning:
Due to time constraints, I designed Lingofy based solely on the Must-Have & Should Have features, as they form the core essentials of the product. I then narrowed these features down into Lingofy’s three pillars of learning:
Due to time constraints, I designed Lingofy based solely on the Must-Have & Should Have features, as they form the core essentials of the product. I then narrowed these features down into Lingofy’s three pillars of learning:
Structured Learning
Before diving into real-world conversations, learners need a solid foundation. Lingofy provides:
Core lessons. A progressive learning system with interactive quizzes that reinforce grammar, vocabulary, and pronunciation step by step.
Follow-up tasks after watching videos & immerse activities: quizzes, repeat sentences, fill in blanks, continue a dialogue, speaking, writing, comprehension tests, etc.
Immersive Learning
To bridge the gap between learning and fluency, Lingofy integrates real-world content in bite-sized formats:
Short-form videos (memes, movie clips, social media videos) expose users to real-world speech and cultural context.
Adaptive learning which grammar & vocabulary are introduced through varied activities (storytelling, roleplay, and games.)
Engaging Learning
Learning is most effective when it happens in a dynamic, social environment. Lingofy fosters interactive engagement through:
Social & interactive learning space (discussion forums, peer Q&A, real-time interactions) encourage active learning.
Structured Learning
Before diving into real-world conversations, learners need a solid foundation. Lingofy provides:
Core lessons. A progressive learning system with interactive quizzes that reinforce grammar, vocabulary, and pronunciation step by step.
Follow-up tasks after watching videos & immerse activities: quizzes, repeat sentences, fill in blanks, continue a dialogue, speaking, writing, comprehension tests, etc.
Immersive Learning
To bridge the gap between learning and fluency, Lingofy integrates real-world content in bite-sized formats:
Short-form videos (memes, movie clips, social media videos) expose users to real-world speech and cultural context.
Adaptive learning which grammar & vocabulary are introduced through varied activities (storytelling, roleplay, and games.)
Engaging Learning
Learning is most effective when it happens in a dynamic, social environment. Lingofy fosters interactive engagement through:
Social & interactive learning space (discussion forums, peer Q&A, real-time interactions) encourage active learning.
Structured Learning
Before diving into real-world conversations, learners need a solid foundation. Lingofy provides:
Core lessons. A progressive learning system with interactive quizzes that reinforce grammar, vocabulary, and pronunciation step by step.
Follow-up tasks after watching videos & immerse activities: quizzes, repeat sentences, fill in blanks, continue a dialogue, speaking, writing, comprehension tests, etc.
Immersive Learning
To bridge the gap between learning and fluency, Lingofy integrates real-world content in bite-sized formats:
Short-form videos (memes, movie clips, social media videos) expose users to real-world speech and cultural context.
Adaptive learning which grammar & vocabulary are introduced through varied activities (storytelling, roleplay, and games.)
Engaging Learning
Learning is most effective when it happens in a dynamic, social environment. Lingofy fosters interactive engagement through:
Social & interactive learning space (discussion forums, peer Q&A, real-time interactions) encourage active learning.
With this balanced approach, Lingofy transforms language learning into an immersive, real-world experience while maintaining structured and guided progression, moving beyond the typical "watch and repeat" model.
With this balanced approach, Lingofy transforms language learning into an immersive, real-world experience while maintaining structured and guided progression, moving beyond the typical "watch and repeat" model.
With this balanced approach, Lingofy transforms language learning into an immersive, real-world experience while maintaining structured and guided progression, moving beyond the typical "watch and repeat" model.
Information Architecture
Information Architecture
Information Architecture
To ensure Lingofy provides both structured learning and immersive experiences, I mapped out the Information Architecture (IA)
To ensure Lingofy provides both structured learning and immersive experiences, I mapped out the Information Architecture (IA)
To ensure Lingofy provides both structured learning and immersive experiences, I mapped out the Information Architecture (IA)
Designing Lingofy: The Process
Designing Lingofy: The Process
Designing Lingofy: The Process
Before jumping into high-fidelity UI design, I followed an iterative design approach to refine the user experience.
Before jumping into high-fidelity UI design, I followed an iterative design approach to refine the user experience.
Before jumping into high-fidelity UI design, I followed an iterative design approach to refine the user experience.
From sketch to wireframe
From sketch to wireframe
From sketch to wireframe
I started with sketches and low-fidelity wireframes to outline key interactions and ensure seamless navigation.
I started with sketches and low-fidelity wireframes to outline key interactions and ensure seamless navigation.
I started with sketches and low-fidelity wireframes to outline key interactions and ensure seamless navigation.
SOLUTION
Lingofy
Introducing: Lingofy!
Introducing: Lingofy!
Introducing: Lingofy!
Lingofy redefines language learning by combining structured lessons, immersive video content, and interactive engagement —creating a seamless and engaging learning experience.
Lingofy redefines language learning by combining structured lessons, immersive video content, and interactive engagement —creating a seamless and engaging learning experience.
Lingofy redefines language learning by combining structured lessons, immersive video content, and interactive engagement —creating a seamless and engaging learning experience.
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Short-Form Video Learning
Short-Form Video Learning
Short-Form Video Learning
Engage with real-world content—memes, movie clips, and social media videos—to experience natural speech patterns and cultural context.
Engage with real-world content—memes, movie clips, and social media videos—to experience natural speech patterns and cultural context.
Engage with real-world content—memes, movie clips, and social media videos—to experience natural speech patterns and cultural context.
2
2
2
Community-Driven Language Practice
Community-Driven Language Practice
Community-Driven Language Practice
Join discussions, role-play conversations, and engage with fellow learners and mentors for real-life speaking and writing practice.
Join discussions, role-play conversations, and engage with fellow learners and mentors for real-life speaking and writing practice.
Join discussions, role-play conversations, and engage with fellow learners and mentors for real-life speaking and writing practice.
3
3
3
Immersive Learning Experiences
Immersive Learning Experiences
Immersive Learning Experiences
Dive into interactive features like Act It Out (mimic real conversations) and Tale Time (story-driven learning) to practice language naturally in fun, contextual ways.
Dive into interactive features like Act It Out (mimic real conversations) and Tale Time (story-driven learning) to practice language naturally in fun, contextual ways.
Dive into interactive features like Act It Out (mimic real conversations) and Tale Time (story-driven learning) to practice language naturally in fun, contextual ways.
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Interactive Grammar & Vocabulary Support
Interactive Grammar & Vocabulary Support
Interactive Grammar & Vocabulary Support
Strengthen your understanding with quick, engaging quizzes and tips that reinforce key grammar, vocabulary, and pronunciation points.
Strengthen your understanding with quick, engaging quizzes and tips that reinforce key grammar, vocabulary, and pronunciation points.
Strengthen your understanding with quick, engaging quizzes and tips that reinforce key grammar, vocabulary, and pronunciation points.
5
5
5
Personalized Your Learning Journey
Personalized Your Learning Journey
Personalized Your Learning Journey
Stay on track with adaptive content and smart recommendations by tailoring your own journey and pace, ensuring your learning experience stays relevant, structured, and goal-oriented.
Lingofy turns everyday scrolling into an interactive, engaging, and effective learning experience!
Lingofy turns everyday scrolling into an interactive, engaging, and effective learning experience!
Lingofy turns everyday scrolling into an interactive, engaging, and effective learning experience!
PROTOTYPE
Lingofy in Action
Bringing all the elements together, I developed a high-fidelity prototype that combines key features into a seamless experience.
Bringing all the elements together, I developed a high-fidelity prototype that combines key features into a seamless experience.
Bringing all the elements together, I developed a high-fidelity prototype that combines key features into a seamless experience.
TAKEAWAYS
Final Thoughts
What I learned
What I learned
Looking back, I realized that designing for language learning isn’t as straightforward as I initially thought.
It’s not just about creating an engaging interface—it’s about understanding how people naturally acquire a language and translating that into an intuitive experience. Here are some of my biggest takeaways from working on Lingofy:
Looking back, I realized that designing for language learning isn’t as straightforward as I initially thought.
It’s not just about creating an engaging interface—it’s about understanding how people naturally acquire a language and translating that into an intuitive experience. Here are some of my biggest takeaways from working on Lingofy:
Looking back, I realized that designing for language learning isn’t as straightforward as I initially thought.
It’s not just about creating an engaging interface—it’s about understanding how people naturally acquire a language and translating that into an intuitive experience. Here are some of my biggest takeaways from working on Lingofy:
Strong UX needs strong UI execution
Strong UX needs strong UI execution
Strong UX needs strong UI execution
While the core UX thinking was solid, translating those concepts into a visually compelling UI was a challenge. This experience pushed me to refine how I bridge strategy with execution, ensuring that the UI not only supports but enhances the learning experience.
While the core UX thinking was solid, translating those concepts into a visually compelling UI was a challenge. This experience pushed me to refine how I bridge strategy with execution, ensuring that the UI not only supports but enhances the learning experience.
While the core UX thinking was solid, translating those concepts into a visually compelling UI was a challenge. This experience pushed me to refine how I bridge strategy with execution, ensuring that the UI not only supports but enhances the learning experience.
UX writing plays a bigger role than expected
UX writing plays a bigger role than expected
UX writing plays a bigger role than expected
In a language-learning app, clarity isn’t just about visuals—the words themselves are part of the learning experience.
In a language-learning app, clarity isn’t just about visuals—the words themselves are part of the learning experience.
In a language-learning app, clarity isn’t just about visuals—the words themselves are part of the learning experience.
Immersion is harder to design than it seems
Immersion is harder to design than it seems
Immersion is harder to design than it seems
I wanted Lingofy to feel like stepping into a real-world language environment, but some features still felt too scripted. True immersion isn’t just about varied content—it’s about letting users explore freely.
I wanted Lingofy to feel like stepping into a real-world language environment, but some features still felt too scripted. True immersion isn’t just about varied content—it’s about letting users explore freely.
I wanted Lingofy to feel like stepping into a real-world language environment, but some features still felt too scripted. True immersion isn’t just about varied content—it’s about letting users explore freely.
How Lingofy Can Improve
How Lingofy
Can Improve
How Lingofy Can Improve
The biggest challenge I faced during this project was defining Lingofy’s unique selling point (USP). While the app blends structured and immersive learning, I realized that without a clear differentiation, it risks feeling like just another language-learning tool.
The biggest challenge I faced during this project was defining Lingofy’s unique selling point (USP). While the app blends structured and immersive learning, I realized that without a clear differentiation, it risks feeling like just another language-learning tool.
The biggest challenge I faced during this project was defining Lingofy’s unique selling point (USP). While the app blends structured and immersive learning, I realized that without a clear differentiation, it risks feeling like just another language-learning tool.
Clarifying Lingofy’s core identity
Defining this would help shape the entire user experience.
Clarifying Lingofy’s core identity
Defining this would help shape the entire user experience.
Clarifying Lingofy’s core identity
Defining this would help shape the entire user experience.
Revalidating user needs
Does Lingofy’s current approach truly solve the biggest pain points of language learners?
Revalidating user needs
Does Lingofy’s current approach truly solve the biggest pain points of language learners?
Revalidating user needs
Does Lingofy’s current approach truly solve the biggest pain points of language learners?
Final Thoughts
Final Thoughts
Final Thoughts
Lingofy challenged the way I think about language learning. It made me realize that immersion isn’t just about adding media—it’s about creating an environment where language feels alive.
This first iteration introduced key concepts, but I see so much potential in refining how structured learning and real-world exposure blend seamlessly. If I were to continue developing Lingofy, I’d focus on making the experience even more fluid, interactive, and truly immersive—so that learning a new language feels just as natural as using it.
Lingofy challenged the way I think about language learning. It made me realize that immersion isn’t just about adding media—it’s about creating an environment where language feels alive.
This first iteration introduced key concepts, but I see so much potential in refining how structured learning and real-world exposure blend seamlessly. If I were to continue developing Lingofy, I’d focus on making the experience even more fluid, interactive, and truly immersive—so that learning a new language feels just as natural as using it.
Lingofy challenged the way I think about language learning. It made me realize that immersion isn’t just about adding media—it’s about creating an environment where language feels alive.
This first iteration introduced key concepts, but I see so much potential in refining how structured learning and real-world exposure blend seamlessly. If I were to continue developing Lingofy, I’d focus on making the experience even more fluid, interactive, and truly immersive—so that learning a new language feels just as natural as using it.
Thank you
Thank you
Thank you